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9780805853810

Strategic Public Relations Management Planning And Managing Effective Communication Programs

Strategic Public Relations Management Planning And Managing Effective Communication Programs
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Product details

  • ISBN-13: 9780805853810
  • ISBN: 0805853812
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Lawrence Erlbaum Assoc Inc

AUTHOR

Austin, Erica W., Pinkleton, Bruce E.

SUMMARY

The authors help readers move from a tactical public-relations approach to a strategic management style. The text demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.Austin, Erica W. is the author of 'Strategic Public Relations Management Planning And Managing Effective Communication Programs', published 2006 under ISBN 9780805853810 and ISBN 0805853812.

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